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Megan Gilbert joined as editorial director to launch FORTUNE Brand Studio. Four years later, she’s the vice president and has helped grow it to $16 million in revenue. Learn how she leads the agency and why she’s a Content Marketer of the Year finalist.

What’s ahead in content and marketing for 2024? AI gets a lot of attention in these predictions, but in surprising ways. Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope.

Should you care about the C-suite drama at OpenAI? Only if you plan to integrate any brand’s generative AI tools into your marketing strategy for 2024 and beyond.

All the disruption this year may have you feeling uneasy about your content work. But you can head into 2024 with a spirit of innovation, creativity, and inspiration with this renewed case for strategic content.

    When diving into the world of software or digital services, many entrepreneurs find themselves considering the Freemium model. While this business model seems to be everywhere, many people still are not sure how it actually works and why it is so popular. In this article, we’ll break down what the freemium business model is and exactly how it works. We’ll also discuss some of the advantages and disadvantages of this model. Continue reading Freemium Business Model: Definition, Examples, and the Pros and Cons at StartUp […]

The business-to-consumer model, or B2C model, is one of the most common business models as we all see it throughout our daily lives. Throughout the years, some B2C companies have found the keys to scaling a business into an international powerhouse. Today, we’ll be looking at 10 of the most successful B2C companies and how they were able to use this model to succeed. What is the Business-to-Consumer Model? The business-to-consumer model covers any business transaction that goes from a business to the end user, or consumer. […]

Many entrepreneurs dream of running a generational family business. And why not, some of the most successful brands in the world started out as family businesses. Many companies like Walmart, Chick-Fil-A and Dell Computers are examples of some of the most successful family businesses and are still mostly family-owned. Although it’s a bold ambition, it’s certainly possible. With effective goal setting, teamwork, and dedication, your vision of creating a generational business sits right on the horizon. Continue reading Generational Family Business: What It Is and How It […]

  People have different personalities, work styles, and backgrounds. They also have different temperaments and goals. All of this and you’re bound to have a few employees that don’t get along. Sometimes, it is bad enough that the team feels as though they are driving each other crazy. Sure, workplace conflict is not uncommon. However, when left unresolved, these conflicts can negatively impact team morale, productivity, and overall office harmony. As a leader, understanding how to address and mitigate these issues is crucial to maintaining a cohesive work […]

If you’ve ever worked in an environment where the morale was low, you understand how dreadful it can be. Usually, the tension, stress, and employee disengagement are high. When this happens, people hate coming to work, dealing with customers, and engaging with their co-workers. Most people’s first reaction is to blame a person, people, or department. But, who is truly responsible for low employee morale? A Gallup poll estimates that low morale costs U.S. Continue reading Who Is Really Responsible for Employee Morale? at StartUp Mindset.

Some of the latest reports state that the global Fast Fashion Market valuation reached $93.66 billion in 2022 and is anticipated to grow to $167.50 billion by 2030. An industry that started in the 1980s has now exploded and seems only to be getting bigger. Some major brands like Zara, H&M, and Forever 21 seem to dominate the industry. However, there are numerous smaller brands like Patagonia, Honest Basics, and Kotn who are carving a niche for themselves in the space. Continue reading 3 Target Markets for […]